Non-linearity is when the change of the output is not proportional to the change of the input. Most systems are inherently nonlinear in nature, still our linear mind finds it hard to wrap around this fact. Nonlinear phenomena is dynamic in nature, in comparison to predictable linear system, the results appears to be random, chaotic and unpredictable.
A common factor in all the diverse big businesses is their Nonlinear business growth. Any growth that causes the output Y to be exponentially larger than the input X, is known as non-linear growth. Although, it is not as easy as it sounds. To get that kind of results, a business owner need to have patience, resilience, and perseverance because it takes time and a lot of mental energy. Whereas, linear model is highly intuitive involves lesser mental muscle strength. Also called a pipe model, everything can be summarized sequentially and flows in the same direction. Building a linear fashion business will give limited predictable results with risks mitigated to a great extent.
This also backs up the famous quote, No pain No gain. Or in this case, less pain less gain.
Non-linearity | arbitrary results
For nonlinear business growth models, it is difficult to define business theory as their outcomes are disproportional and arbitrary. It is worked upon by continuous experimental iterations. Building a massive business is tough, requires grit and strong faith muscle to propel forward in the journey. Our mind has a linear thinking pattern, it expects the linear outcomes. After putting in efforts, it expects the proportional results. If you build a nonlinear outcome business with a linear thinking, either you will lose your sanity or you will quit building the business. Trust me, I am not exaggerating!
Rapid experimentation is the most effective way to grow the nonlinear business. Jumping the curve is not for faint hearts; only personalities with unflinching perseverance and hallucinogenic optimism can create a nonlinear business and take it to great heights. Your efforts are getting accumulated in a secret vault, it will blast into a beautiful rainbow of success once saturated enough with your sweat, blood, and tears. Keep going!
A view of nature as dense and nonlinear is at the core of our contemporary science. Process and order emerge subtly. – Gregory Benford