Two percenters are aware that success comes at a hefty price. To achieve anything, you will have to give up something. The reality is that we can never have it all at once, all of the time. My mentors helped me think in the direction of “What are you willing to give up in order to have what you want?”

Are you ready to set boundaries and stick to the standards you set? It is lucrative to bend rules and compromise on standards when things get tough. The first thing that would be beneficial to give up is trying to please everybody in your business. Not only people pleasing will lead to frustration, you will never be able to step into two percenters club. A willingness to give up a desire to serve everybody is vital. You can not save who doesn’t want to be saved, and that is completely fine.

Two Percenters | do what needs to be done

You have got to do things that others are not willing to do, to achieve the results that others never going to achieve. I have gained this wisdom from my mentors. When heat turns up, people fizzle out. They quit on their dreams and fall back in their comfort zone instead of making a breakthrough. Falling and failing are never a problem, not picking yourself up leads the ultimate downfall. Successful people understand that they will have to endure things that the rest of the 98% people are not ready to. Building a business is a lifestyle choice, it is not for everyone.

You’re going to have to be willing to give up your idea of what balance looks like. Recreate it. Perhaps it actually does mean in those early days you’ve got to be prepared to work some long days. You’ve got to be prepared to work some weekends or even some evenings. You’re going to have to cut into family time perhaps to go and attend events. To attend a conference, be at a networking event for a weekend to develop the skills and contacts to amp up your game. Are you willing to give up a few things temporarily to build something big?

Anyone can give up; it is the easiest thing in the world to do. But to hold it together when everyone would expect you to fall apart, now that is true strength.
Chris Bradford


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